10 résultat(s)
Télécharger le livre : Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa
Ogechi Adeola , Olaniyi Evans , Innocent Ngare
Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa
This open access book explores the intersection of gender and climate change, suggests ways in which innovative technologies can accelerate climate relief actions, and offers strategies for integrating climate change initiatives into national policies and...
Editeur : Palgrave Macmillan
Parution : 2023-12-07

Format(s) : PDF, ePub
Gratuit
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Télécharger le livre : Public Sector Marketing Communications, Volume II
Ogechi Adeola , Paul Katuse , Kojo Kakra Twum
Public Sector Marketing Communications, Volume II
Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of...
Editeur : Palgrave Macmillan
Parution : 2023-05-03

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168,79 €
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Télécharger le livre : Public Sector Marketing Communications Volume I
Ogechi Adeola , Paul Katuse , Kojo Kakra Twum
Public Sector Marketing Communications Volume I
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a...
Editeur : Palgrave Macmillan
Parution : 2022-10-03

Format(s) : PDF, ePub
94,94 €
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Télécharger le livre : Digital Business in Africa
Ogechi Adeola , Jude N. Edeh , Robert E. Hinson
Digital Business in Africa
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching...
Editeur : Palgrave Macmillan
Parution : 2022-06-29
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
137,14 €
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Télécharger le livre : Marketing Communications and Brand Development in Emerging Markets Volume II
Ogechi Adeola , Robert E. Hinson , A. M. Sakkthivel
Marketing Communications and Brand Development in Emerging Markets Volume II
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance...
Editeur : Palgrave Macmillan
Parution : 2022-05-24
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
158,24 €
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Télécharger le livre : Marketing Communications and Brand Development in Emerging Economies Volume I
Ogechi Adeola , Robert E. Hinson , A M Sakkthivel
Marketing Communications and Brand Development in Emerging Economies Volume I
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance...
Editeur : Palgrave Macmillan
Parution : 2022-05-04
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
168,79 €
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Télécharger le livre : Gendered Perspectives on Covid-19 Recovery in Africa
Ogechi Adeola
Gendered Perspectives on Covid-19 Recovery in Africa
This book describes the political, social, and economic connections between gender and the Covid-19 pandemic. The authors offer innovative ideas for recovery that will build a more prosperous, healthy, equitable, and sustainable future for African women and girls,...
Editeur : Palgrave Macmillan
Parution : 2022-01-03

Format(s) : PDF, ePub
137,14 €
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Télécharger le livre : Green Marketing and Management in Emerging Markets
Ogechi Adeola , Isaiah Adisa , Robert E. Hinson
Green Marketing and Management in Emerging Markets
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north,...
Editeur : Palgrave Macmillan
Parution : 2021-09-27
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
63,29 €
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Télécharger le livre : New Frontiers in Hospitality and Tourism Management in Africa
Ogechi Adeola , Robert E. Hinson , Albert N. Kimbu , Michael Z. Ngoasong
New Frontiers in Hospitality and Tourism Management in Africa
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and...
Editeur : Springer
Parution : 2021-04-26
Collection : Tourism, Hospitality & Event Management
Format(s) : PDF, ePub
94,94 €
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Télécharger le livre : Empowering African Women for Sustainable Development
Ogechi Adeola
Empowering African Women for Sustainable Development
This edited volume assesses the progress that sub-Saharan African countries have made towards gender equality and offers strategies that can be used to empower African women to contribute to the fulfilment of the United Nations’ (UN) 2030 sustainable development goals...
Editeur : Palgrave Macmillan
Parution : 2020-12-17

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63,29 €
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