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Télécharger le livre : Digital Business in Africa
Ogechi Adeola , Jude N. Edeh , Robert E. Hinson
Digital Business in Africa
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching...
Editeur : Palgrave Macmillan
Parution : 2022-06-29
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
137,14 €
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Télécharger le livre : Marketing Communications and Brand Development in Emerging Markets Volume II
Ogechi Adeola , Robert E. Hinson , A. M. Sakkthivel
Marketing Communications and Brand Development in Emerging Markets Volume II
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance...
Editeur : Palgrave Macmillan
Parution : 2022-05-24
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
158,24 €
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Télécharger le livre : Marketing Communications and Brand Development in Emerging Economies Volume I
Ogechi Adeola , Robert E. Hinson , A M Sakkthivel
Marketing Communications and Brand Development in Emerging Economies Volume I
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance...
Editeur : Palgrave Macmillan
Parution : 2022-05-04
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
168,79 €
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Télécharger le livre : Green Marketing in Emerging Economies
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Green Marketing in Emerging Economies
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing,...
Editeur : Palgrave Macmillan
Parution : 2022-01-03
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
168,79 €
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Télécharger le livre : Marketing Communications in Emerging Economies, Volume II
Collectif
Marketing Communications in Emerging Economies, Volume II
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use...
Editeur : Palgrave Macmillan
Parution : 2022-01-01
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
147,69 €
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Télécharger le livre : Marketing Tourist Destinations in Emerging Economies
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Marketing Tourist Destinations in Emerging Economies
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for...
Editeur : Palgrave Macmillan
Parution : 2021-11-27
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
158,24 €
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Télécharger le livre : Marketing Communications in Emerging Economies, Volume I
Collectif
Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.  Offering a distinctive meaning and importance...
Editeur : Palgrave Macmillan
Parution : 2021-10-28
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
147,69 €
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Télécharger le livre : Green Marketing and Management in Emerging Markets
Ogechi Adeola , Isaiah Adisa , Robert E. Hinson
Green Marketing and Management in Emerging Markets
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north,...
Editeur : Palgrave Macmillan
Parution : 2021-09-27
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
63,29 €
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Télécharger le livre : Marketing Brands in Africa
Samuelson Appau
Marketing Brands in Africa
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this...
Editeur : Palgrave Macmillan
Parution : 2021-09-11
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
168,79 €
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