Téléchargez le livre : Digital Business in Africa

Digital Business in Africa

Social Media and Related Technologies de

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Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies of Marketing in Emerging Economies

Paru le : 2022-06-29

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Description
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.
Pages
318 pages
Collection
Palgrave Studies of Marketing in Emerging Economies
Parution
2022-06-29
Marque
Palgrave Macmillan
EAN papier
9783030934989
EAN PDF
9783030934996
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
31
Taille du fichier
4127 Ko
Prix
137,14 €
EAN EPUB
9783030934996
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
31
Taille du fichier
3727 Ko
Prix
137,14 €

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