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Télécharger le livre : Public Sector Marketing Communications, Volume II
Ogechi Adeola , Paul Katuse , Kojo Kakra Twum
Public Sector Marketing Communications, Volume II
Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of...
Editeur : Palgrave Macmillan
Parution : 2023-05-03

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168,79 €
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Télécharger le livre : Public Sector Marketing Communications Volume I
Ogechi Adeola , Paul Katuse , Kojo Kakra Twum
Public Sector Marketing Communications Volume I
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a...
Editeur : Palgrave Macmillan
Parution : 2022-10-03

Format(s) : PDF, ePub
94,94 €
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