Téléchargez le livre : Public Sector Marketing Communications, Volume II

Public Sector Marketing Communications, Volume II

Traditional and Digital Perspectives de

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Éditeur :

Palgrave Macmillan


Paru le : 2023-05-03

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Description

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms.
Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.
 
Pages
288 pages
Collection
n.c
Parution
2023-05-03
Marque
Palgrave Macmillan
EAN papier
9783031178627
EAN PDF
9783031178634
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
5663 Ko
Prix
168,79 €
EAN EPUB
9783031178634
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
1505 Ko
Prix
168,79 €

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