Téléchargez le livre : Marketing Communications and Brand Development in Emerging Markets Volume II

Marketing Communications and Brand Development in Emerging Markets Volume II

Insights for a Changing World de

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Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies of Marketing in Emerging Economies

Paru le : 2022-05-24

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Description

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.
Pages
312 pages
Collection
Palgrave Studies of Marketing in Emerging Economies
Parution
2022-05-24
Marque
Palgrave Macmillan
EAN papier
9783030955809
EAN PDF
9783030955816
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
31
Taille du fichier
4905 Ko
Prix
158,24 €
EAN EPUB
9783030955816
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
31
Taille du fichier
6574 Ko
Prix
158,24 €

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