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Télécharger le livre : Marketing Communications and Brand Development in Emerging Markets Volume II
Ogechi Adeola , Robert E. Hinson , A. M. Sakkthivel
Marketing Communications and Brand Development in Emerging Markets Volume II
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance...
Editeur : Palgrave Macmillan
Parution : 2022-05-24
Collection : Palgrave Studies of Marketing in Emerging Economies
Format(s) : PDF, ePub
181,49 €
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