Téléchargez le livre : Public Sector Marketing Communications Volume I

Public Sector Marketing Communications Volume I

Public Relations and Brand Communication Perspectives de

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Éditeur :

Palgrave Macmillan


Paru le : 2022-10-03

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Description


African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves.
Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector. 
Pages
244 pages
Collection
n.c
Parution
2022-10-03
Marque
Palgrave Macmillan
EAN papier
9783031072925
EAN PDF
9783031072932
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
4956 Ko
Prix
94,94 €
EAN EPUB
9783031072932
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
1239 Ko
Prix
94,94 €

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