Télécharger le livre :  Marketing Brands in Africa
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this...

Editeur : Palgrave Macmillan
Parution : 2021-09-11
Collection : Palgrave Studies of Marketing in Emerging Economies PDF, ePub

168,79

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Télécharger le livre :  Measuring, Understanding and Improving Wellbeing Among Older People
How can we be happier, healthier and more satisfied in life? This edited collection examines various dimensions of wellbeing among older people, including its measurement; social, environmental and economic determinants; and how research can be translated into...

Editeur : Palgrave Macmillan
Parution : 2020-03-20
PDF, ePub

94,94

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