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Télécharger le livre : Political Marketing and Management in the 2024 UK Election
Jennifer Lees-Marshment , Ioannis Zisis
Political Marketing and Management in the 2024 UK Election
This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and...
Editeur : Palgrave Macmillan
Parution : 2025-06-30

Format(s) : PDF, ePub
42,79 €
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Télécharger le livre : Political Marketing and Management in the 2020 New Zealand General Election
Edward Elder , Jennifer Lees-Marshment
Political Marketing and Management in the 2020 New Zealand General Election
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment...
Editeur : Palgrave Macmillan
Parution : 2021-10-24
Collection : Palgrave Studies in Political Marketing and Management
Format(s) : PDF, ePub
72,59 €
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Télécharger le livre : Political Marketing and Management in the 2017 New Zealand Election
Jennifer Lees-Marshment
Political Marketing and Management in the 2017 New Zealand Election
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources...
Editeur : Palgrave Pivot
Parution : 2018-07-19
Collection : Palgrave Studies in Political Marketing and Management
Format(s) : PDF, ePub
66,54 €
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