Téléchargez le livre : Political Marketing and Management in the 2017 New Zealand Election

Political Marketing and Management in the 2017 New Zealand Election

de

Éditeur :

Palgrave Pivot


Collection :

Palgrave Studies in Political Marketing and Management

Paru le : 2018-07-19

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
58,01 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores  the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
Pages
158 pages
Collection
Palgrave Studies in Political Marketing and Management
Parution
2018-07-19
Marque
Palgrave Pivot
EAN papier
9783319942971
EAN PDF
9783319942988
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
2519 Ko
Prix
58,01 €
EAN EPUB
9783319942988
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
1546 Ko
Prix
58,01 €

Suggestions personnalisées