2 résultat(s)
Télécharger le livre : Political Marketing and Management in the 2020 New Zealand General Election
Edward Elder , Jennifer Lees-Marshment
Political Marketing and Management in the 2020 New Zealand General Election
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment...
Editeur : Palgrave Macmillan
Parution : 2021-10-24
Collection : Palgrave Studies in Political Marketing and Management
Format(s) : PDF, ePub
63,29 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Marketing Leadership in Government
Edward Elder
Marketing Leadership in Government
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public...
Editeur : Palgrave Macmillan
Parution : 2016-07-17
Collection : Palgrave Studies in Political Marketing and Management
Format(s) : PDF, ePub
52,74 €
Téléchargement immédiat
Dès validation de votre commande