Téléchargez le livre : Political Marketing and Management in the 2024 UK Election

Political Marketing and Management in the 2024 UK Election



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Palgrave Macmillan


Paru le : 2025-06-30



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Description

This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition.
Pages
153 pages
Collection
n.c
Parution
2025-06-30
Marque
Palgrave Macmillan
EAN papier
9783031883132
EAN PDF
9783031883149
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
4403 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
42,19 €
EAN EPUB
9783031883149
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
3441 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
42,19 €

Jennifer Lees-Marshment is Professor of Political Marketing and Management at the University of Dundee, UK. She has edited or contributed to books on elections in the UK, Canada, US and New Zealand.

 

Ioannis Zisis is Lecturer in Marketing at the University of Dundee, UK. He is an expert in branding and social media, with a particular focus on political communication, government branding and political representatives.

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