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Télécharger le livre : Advances in Luxury Brand Management
Tim Oliver Brexendorf , Jean-Noël Kapferer , Joachim Kernstock , Shaun M. Powell
Advances in Luxury Brand Management
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand...
Editeur : Palgrave Macmillan
Parution : 2017-09-21
Collection : Journal of Brand Management: Advanced Collections
Format(s) : PDF, ePub
179,34 €
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Télécharger le livre : Advances in Corporate Branding
John M. T. Balmer , Tim Oliver Brexendorf , Joachim Kernstock , Shaun M. Powell
Advances in Corporate Branding
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise...
Editeur : Palgrave Macmillan
Parution : 2016-11-14
Collection : Journal of Brand Management: Advanced Collections
Format(s) : PDF
105,49 €
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