Téléchargez le livre : Advances in Corporate Branding
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Description

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
Pages
205 pages
Collection
Journal of Brand Management: Advanced Collections
Parution
2016-11-14
Marque
Palgrave Macmillan
EAN papier
9781352000078
EAN PDF
9781352000085
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
1157 Ko
Prix
105,49 €

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