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Télécharger le livre : Advances in Corporate Branding
John M. T. Balmer , Tim Oliver Brexendorf , Joachim Kernstock , Shaun M. Powell
Advances in Corporate Branding
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise...
Editeur : Palgrave Macmillan
Parution : 2016-11-14
Collection : Journal of Brand Management: Advanced Collections
Format(s) : PDF
105,49 €
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Télécharger le livre : Advances in Chinese Brand Management
John M. T. Balmer , Weifeng Chen
Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has...
Editeur : Palgrave Macmillan
Parution : 2016-11-14
Collection : Journal of Brand Management: Advanced Collections
Format(s) : PDF
137,14 €
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