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Biographie et livres de Luiz A M Moutinho

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Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
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Téléchargez le livre : The SAGE Dictionary of Quantitative Management Research
The SAGE Dictionary of Quantitative Management Research

Graeme D Hutcheson , Luiz A M Moutinho

SAGE Publications Ltd

2011-01-13

PDF, ePub

A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as...

58,37 €

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Tous les livres numériques de Luiz A M Moutinho en PDF et EPUB

2 Livre(s)
Télécharger le livre : Statistical Modeling for Management
Statistical Modeling for Management
Graeme D Hutcheson , Luiz A M Moutinho
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on...

Editeur : SAGE Publications Ltd
Parution : 2008-02-12
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59,29 €
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Télécharger le livre : Problems in Marketing
Problems in Marketing
Charles S Chien , Luiz A M Moutinho
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem...

Editeur : SAGE Publications Ltd
Parution : 2007-12-12
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57,85 €
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