Téléchargez le livre : Problems in Marketing

Problems in Marketing

Applying Key Concepts and Techniques

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Éditeur :

SAGE Publications Ltd


Paru le : 2007-12-12



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Description

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Pages
336 pages
Collection
n.c
Parution
2007-12-12
Marque
SAGE Publications Ltd
EAN papier
9780761971788
EAN PDF
9781849202626
Informations sur l'ebook
Nombre pages copiables
16
Nombre pages imprimables
16
Taille du fichier
1475 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
66,34 €

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