Téléchargez le livre : Statistical Modeling for Management
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Description
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.
Pages
256 pages
Collection
n.c
Parution
2008-02-12
Marque
SAGE Publications Ltd
EAN papier
9780761970125
EAN PDF
9781849202480
Informations sur l'ebook
Nombre pages copiables
12
Nombre pages imprimables
12
Taille du fichier
1198 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
68,00 €

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