I am broadly interested in understanding how and why industrial firms form and develop different types of exchange relationshipsa and engage in particular types of market practices. What follows is a description of my current interests.
3 résultat(s)
Télécharger le livre : Reconnecting Marketing to Markets
Luis Araujo , John Finch , Hans Kjellberg
Reconnecting Marketing to Markets
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the...
Editeur : OUP Oxford
Parution : 2010-12-09

Format(s) : ePub
43,48 €
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Télécharger le livre : Reconnecting Marketing to Markets
Luis Araujo , John Finch , Hans Kjellberg
Reconnecting Marketing to Markets
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the...
Editeur : OUP Oxford
Parution : 2010-12-09

Format(s) : PDF
43,48 €
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Télécharger le livre : Organizational Learning and the Learning Organization
Luis Araujo , John G Burgoyne , Mark Easterby-Smith
Organizational Learning and the Learning Organization
`The introduction chaper by Mark Easterby-Smith and Luis Araujo introduces the reader to the unresolved issues with which the field is still grappling today.... All in all, this is an interesting and useful book for both researcher and manager alike. First, and perhaps...
Editeur : SAGE Publications Ltd
Parution : 1999-04-16

Format(s) : PDF, ePub
65,60 €
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