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Télécharger le livre : Reconnecting Marketing to Markets
Luis Araujo , John Finch , Hans Kjellberg
Reconnecting Marketing to Markets
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the...
Editeur : OUP Oxford
Parution : 2010-12-09

Format(s) : ePub
43,48 €
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Télécharger le livre : Reconnecting Marketing to Markets
Luis Araujo , John Finch , Hans Kjellberg
Reconnecting Marketing to Markets
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the...
Editeur : OUP Oxford
Parution : 2010-12-09

Format(s) : PDF
43,48 €
Téléchargement immédiat
Dès validation de votre commande