Téléchargez le livre : Reconnecting Marketing to Markets

Reconnecting Marketing to Markets

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OUP Oxford


Paru le : 2010-12-09

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Description
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Pages
n.c
Collection
n.c
Parution
2010-12-09
Marque
OUP Oxford
EAN papier
9780191029417
EAN PDF
9780191029417
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
3205 Ko
Prix
43,48 €

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