Tous les livres numériques de Gerardo R. Ungson en PDF et EPUB

2 Livre(s)
Télécharger le livre : Scaling the Tail: Managing Profitable Growth in Emerging Markets
Scaling the Tail: Managing Profitable Growth in Emerging Markets
Andrew Cosgrove , Seung Ho Park , Gerardo R. Ungson
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail."This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced...

Editeur : Palgrave Pivot
Parution : 2015-12-17
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52,74 €
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Télécharger le livre : Rough Diamonds
Rough Diamonds
Nan Zhou , Seung Ho Park , Gerardo R. Ungson
Discover the four traits of the best performing, but least known, breakout firms in BRIC countries "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25...

Editeur : Jossey-Bass
Parution : 2013-05-24
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31,54 €
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