Tous les livres numériques d'Andrew Cosgrove en PDF

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Télécharger le livre : Scaling the Tail: Managing Profitable Growth in Emerging Markets
Scaling the Tail: Managing Profitable Growth in Emerging Markets
Andrew Cosgrove , Seung Ho Park , Gerardo R. Ungson
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail."This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced...

Editeur : Palgrave Pivot
Parution : 2015-12-17
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