Téléchargez le livre : Marketing Leadership in Government

Marketing Leadership in Government

Communicating Responsiveness, Leadership and Credibility

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Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies in Political Marketing and Management

Paru le : 2016-07-17



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Description
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.
Pages
148 pages
Collection
Palgrave Studies in Political Marketing and Management
Parution
2016-07-17
Marque
Palgrave Macmillan
EAN papier
9781349949182
EAN PDF
9781349949199
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
2540 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €
EAN EPUB
9781349949199
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
379 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

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