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Biographie et livres d'Yang-Im Lee

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Dr Yang-Im Lee is a Lecturer in Marketing at Royal Holloway, University of London. She undertook her first degree in Japan and then attended a programme of study at the School of Oriental and African Studies, University of London. Dr Lee is fluent in English, Korean and Japanese and has both studied and worked in South Korea, Japan and the UK.
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Téléchargez le livre :  Strategic Marketing Decision-Making within Japanese and South Korean Companies
Strategic Marketing Decision-Making within Japanese and South Korean Companies

Yang-Im Lee , Peter Trim


Chandos Publishing

2008-11-30

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This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and...

108,66

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