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Biographie et livres de Peter Trim

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Dr Peter Trim is a Senior Lecturer in Management and Director of the Centre for Advanced Management and Interdisciplinary Studies at Birkbeck College, University of London. Dr Peter R.J. Trim has worked in a number of industries, been employed by a number of universities both in the UK and abroad, and has published widely. He teaches various undergraduate and postgraduate marketing courses and is undertaking research into various aspects of corporate intelligence, strategic marketing and national security.
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Téléchargez le livre :  Strategic Marketing Decision-Making within Japanese and South Korean Companies
Strategic Marketing Decision-Making within Japanese and South Korean Companies

Yang-Im Lee , Peter Trim


Chandos Publishing

2008-11-30

PDF sans DRM

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and...

108,66

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