Illustration

Biographie et livres de Roberta Capitello

Découvrez tout l'univers de l'auteur en livre numérique
Dr. Roberta Capitello, PhD, is an associate professor at the Department of Business Administration, University of Verona, Italy, where she teaches wine economics and food and wine marketing. Her research focuses on consumer behavior, marketing, communication and sustainability in the food and beverage industry. Her publications include academic journal articles and book chapters on subjects such as wine demand in new markets, Generation Y’s attitude towards wine, food and wine consumer behavior,
Découvrez tous ses livres

Dernière parution

Téléchargez le livre : The Wine Value Chain in China
The Wine Value Chain in China

Roberta Capitello

Chandos Publishing

2016-11-21

epub sans DRM

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer.The...

106,55 €

En savoir plus

Tous les livres numériques de Roberta Capitello en PDF et EPUB

1 Livre(s)
Télécharger le livre : Case Studies in the Beer Sector
Case Studies in the Beer Sector
Roberta Capitello , Natalia Maehle , Roberta Capitello
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety...

Editeur : Woodhead Publishing
Parution : 2020-09-09
PDF

184,63 €
Téléchargement immédiat
Dès validation de votre commande