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Description

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes.
While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents

Elsevier Science & Technology
Pages
390 pages
Collection
n.c
Parution
2020-09-09
Marque
Woodhead Publishing
EAN papier
9780128177341
EAN PDF
9780128177358
Informations sur l'ebook
Nombre pages copiables
39
Nombre pages imprimables
39
Taille du fichier
6840 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
184,63 €

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