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Dr. Paulina Papastathopoulou is an Assistant Professor of Marketing in the Department of Marketing and Communication of the Athens University of Economics and Business. She received her B.Sc., M.B.A. and Ph.D. from the Athens University of Economics and Business.

Her research interests include product policy and especially new product/service development, brand alliances of companies and non-profit organisations, social corporate responsibility and consumer behaviour. Her work has been
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Téléchargez le livre : Product and Services Management
Product and Services Management

George J Avlonitis , Paulina Papastathopoulou

SAGE Publications Ltd

2006-04-11

PDF, ePub

`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations...

61,47 €

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