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Biographie et livres de George J Avlonitis

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Professor George J. Avlonitis PhD is Chairman at the Department of Marketing and Communication at the Athens University of Economics and Business (AUEB). He is also Director of both the Marketing Laboratory (The Athens Laboratory for Research in Marketing - A.LA.R.M.) and the Postgraduate Program “Marketing and Communication with New Technologies” of the same Department.
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Téléchargez le livre :  Product and Services Management
Product and Services Management

George J Avlonitis , Paulina Papastathopoulou


SAGE Publications Ltd

2006-04-11

PDF, ePub

`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations...

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