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Télécharger le livre : Political Marketing and Management in Ghana
Kobby Mensah
Political Marketing and Management in Ghana
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation,...
Editeur : Palgrave Macmillan
Parution : 2017-08-09
Collection : Palgrave Studies in Political Marketing and Management
Format(s) : PDF, ePub
63,29 €
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