Téléchargez le livre : Political Marketing and Management in Ghana

Political Marketing and Management in Ghana

A New Architecture de

Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies in Political Marketing and Management

Paru le : 2017-08-09

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Description

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
Pages
207 pages
Collection
Palgrave Studies in Political Marketing and Management
Parution
2017-08-09
Marque
Palgrave Macmillan
EAN papier
9783319573724
EAN PDF
9783319573731
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
2540 Ko
Prix
63,29 €
EAN EPUB
9783319573731
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
461 Ko
Prix
63,29 €

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