Télécharger le livre :  Gen BuY
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and...

Editeur : Jossey-Bass
Parution : 2009-08-07
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