Téléchargez le livre : Gen BuY

Gen BuY

How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

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Éditeur :

Jossey-Bass


Paru le : 2009-08-07



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Description

Discover the forces driving the decisions of today's most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author
Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Pages
272 pages
Collection
n.c
Parution
2009-08-07
Marque
Jossey-Bass
EAN papier
9780470400913
EAN PDF
9780470523612
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
1044 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
22,58 €
EAN EPUB
9780470523636
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
317 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
22,58 €

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