5 résultat(s)
Télécharger le livre : Reimagine Pricing
Jan Y. Yang
Reimagine Pricing
This book highlights the transformative potential of AI-enabled pricing, showing how it empowers businesses to unlock revenue, optimize customer experiences, and gain a competitive edge. By combining cutting-edge AI technologies with actionable strategies, it offers a...
Editeur : Springer
Parution : 2025-06-11

Format(s) : PDF, ePub
34,80 €
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Télécharger le livre : The Pricing Compass
Jan Y. Yang
The Pricing Compass
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to...
Editeur : Springer
Parution : 2024-02-26

Format(s) : PDF, ePub
42,19 €
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Télécharger le livre : Chinese Electric Vehicle Trailblazers
Yunyi Gu , Zi Ling Tan , Jan Y. Yang
Chinese Electric Vehicle Trailblazers
From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.Chinese automakers are gradually establishing...
Editeur : Springer
Parution : 2023-03-31

Format(s) : PDF, ePub
47,46 €
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Télécharger le livre : The Pricing Puzzle
Jan Y. Yang
The Pricing Puzzle
The price of virtually any product or service can reveal intriguing stories.The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From...
Editeur : Springer
Parution : 2020-08-24

Format(s) : PDF, ePub
26,36 €
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Télécharger le livre : Chinese M&As in Germany
Lei Chen , Zheng Tang , Jan Y. Yang
Chinese M&As in Germany
Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examinesChinese mergers and...
Editeur : Springer
Parution : 2018-10-30
Collection : Management for Professionals
Format(s) : PDF, ePub
52,74 €
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