Téléchargez le livre : The Pricing Puzzle

The Pricing Puzzle

How to Understand and Create Impactful Pricing for Your Products de

Éditeur :

Springer


Paru le : 2020-08-24

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Description

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.
Pages
173 pages
Collection
n.c
Parution
2020-08-24
Marque
Springer
EAN papier
9783030507763
EAN PDF
9783030507770
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
3809 Ko
Prix
26,36 €
EAN EPUB
9783030507770
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
11551 Ko
Prix
26,36 €

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