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Télécharger le livre : International Marketing Strategy
Patrizia De Luca , Giovanna Pegan , Donata Vianelli
International Marketing Strategy
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the...
Editeur : Springer
Parution : 2019-11-26
Collection : International Series in Advanced Management Studies
Format(s) : PDF, ePub
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