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Télécharger le livre : From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
Felipe Pantoja , Shuang Wu
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic...
Editeur : Springer
Parution : 2022-04-04
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
220,49 €
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Télécharger le livre : Enlightened Marketing in Challenging Times
Nina Krey , Felipe Pantoja , Shuang Wu
Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World...
Editeur : Springer
Parution : 2020-09-17
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
147,69 €
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Télécharger le livre : Marketing Opportunities and Challenges in a Changing Global Marketplace
Nina Krey , Felipe Pantoja , Shuang Wu
Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big...
Editeur : Springer
Parution : 2020-06-15
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF, ePub
231,04 €
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