Téléchargez le livre : Enlightened Marketing in Challenging Times

Enlightened Marketing in Challenging Times

Proceedings of the 2019 AMS World Marketing Congress (WMC) de

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Éditeur :

Springer


Collection :

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Paru le : 2020-09-17

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Description
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice.


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Pages
630 pages
Collection
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Parution
2020-09-17
Marque
Springer
EAN papier
9783030425449
EAN PDF
9783030425456
Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
63
Taille du fichier
13732 Ko
Prix
147,69 €
EAN EPUB
9783030425456
Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
63
Taille du fichier
3676 Ko
Prix
147,69 €

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