Télécharger le livre :  The Price Advantage
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive...

Editeur : Wiley
Parution : 2004-04-12
Collection : Wiley Finance PDF

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