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Télécharger le livre : Measuring the Impact of Social Media on Business Profit & Success
Measuring the Impact of Social Media on Business Profit & Success
Cong Li , Don Stacks
An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order...

Editeur : Peter Lang Inc., International Academic Publishers
Parution : 2016-02-18
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