Téléchargez le livre : Measuring the Impact of Social Media on Business Profit & Success

Measuring the Impact of Social Media on Business Profit & Success

A Fortune 500 Perspective

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Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2016-02-18



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Description
An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» to predict an organization’s «success» even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company’s social media activities are significantly associated with its business performance.
Pages
180 pages
Collection
n.c
Parution
2016-02-18
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433125782
EAN PDF
9781453915905
Informations sur l'ebook
Nombre pages copiables
36
Nombre pages imprimables
36
Taille du fichier
1802 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
34,76 €
EAN EPUB
9781454196020
Informations sur l'ebook
Nombre pages copiables
36
Nombre pages imprimables
36
Taille du fichier
11121 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
34,76 €

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