Télécharger le livre :  The Seven Success Factors of Social Business Strategy
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for...

Editeur : Jossey-Bass
Parution : 2013-06-19
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Télécharger le livre :  Open Leadership
An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new...

Editeur : Jossey-Bass
Parution : 2010-04-16
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25,21

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