Téléchargez le livre : The Seven Success Factors of Social Business Strategy

The Seven Success Factors of Social Business Strategy



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Éditeur :

Jossey-Bass


Paru le : 2013-06-19



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Description
How to align social media with business strategy for real results
For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process.
Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level. Based on interviews with thought leaders, surveys, and extensive research, they show you how to define your social strategy, create alignment across the organization, and use that strategy to support overall business success. Offers actionable best practices for getting the most bang for your social marketing buck Explains seven key success factors for effective social marketing that cover everything from long-term vision and executive support to staffing and technology investment Written by Charlene Li, bestselling author of Open Leadership, and Brian Solis, bestselling author of What's the Future of Business, The End of Business as Usual, and Engage
Pages
100 pages
Collection
n.c
Parution
2013-06-19
Marque
Jossey-Bass
EAN papier
9781118715918
EAN PDF
9781118715901
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
100
Taille du fichier
737 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
3,69 €
EAN EPUB
9781118715925
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
100
Taille du fichier
614 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
3,69 €

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