Beth Rogers is Visiting Fellow at the Cranfield School of Management and a Chartered Maketer. She spent her early career with IBM and then worked as a management consultant for nine years before joining Logical Worlwide as Solutions Marketing Manager.
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Télécharger le livre : Rethinking Sales Management
Beth Rogers
Rethinking Sales Management
Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of...
Editeur : Wiley
Parution : 2011-02-15

Format(s) : PDF, ePub
34,60 €
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Télécharger le livre : Key Customers
Beth Rogers , Malcolm Mcdonald , Diana Woodburn
Key Customers
Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a...
Editeur : Butterworth-Heinemann
Parution : 2000-07-04

Format(s) : PDF sans DRM
36,87 €
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