Téléchargez le livre : Rethinking Sales Management

Rethinking Sales Management

A Strategic Guide for Practitioners de

Éditeur :

Wiley


Paru le : 2011-02-15

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Description
Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role.
This concise guide for sales managers is based on a well-known sales management technique called the ‘customer portfolio matrix’. Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer’s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.
Pages
320 pages
Collection
n.c
Parution
2011-02-15
Marque
Wiley
EAN papier
9780470513057
EAN PDF
9780470516973
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
1751 Ko
Prix
34,60 €
EAN EPUB
9781119995517
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
1106 Ko
Prix
34,60 €

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