Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

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Télécharger le livre : History, Politics and the Evolution of Cultivation Theory
Andy Ruddock
History, Politics and the Evolution of Cultivation Theory
This book provides a cultural history of cultivation theory, a North American mass communication paradigm best known for arguing that television violence was a potent agent of political socialisation. Decades after its inception, cultivation theory remains an evocative...
Editeur : Palgrave Macmillan
Parution : 2024-12-01
Collection : Palgrave Studies in the History of the Media
Format(s) : PDF, ePub
42,19 €
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Télécharger le livre : Digital Media Influence
Andy Ruddock
Digital Media Influence
Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries,...
Editeur : SAGE Publications Ltd
Parution : 2020-03-09

Format(s) : PDF, ePub
48,40 €
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Télécharger le livre : Exploring Media Research
Andy Ruddock
Exploring Media Research
From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring...
Editeur : SAGE Publications Ltd
Parution : 2017-08-21

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42,23 €
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Télécharger le livre : Investigating Audiences
Andy Ruddock
Investigating Audiences
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. The book is divided into chapters...
Editeur : SAGE Publications Ltd
Parution : 2007-08-08

Format(s) : PDF
51,22 €
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Télécharger le livre : Understanding Audiences
Andy Ruddock
Understanding Audiences
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and...
Editeur : SAGE Publications Ltd
Parution : 2000-12-05

Format(s) : PDF, ePub
56,76 €
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