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Télécharger le livre : Brand Growth Barriers
Ralph Krüger , Andreas Stumpf
Brand Growth Barriers
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically...
Editeur : Springer
Parution : 2013-06-17
Collection : Management for Professionals
Format(s) : ePub
52,99 €
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