Téléchargez le livre : Brand Growth Barriers

Brand Growth Barriers

Identify, Understand, and Overcome Them de

,

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2013-06-17

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Description
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. ?
Pages
137 pages
Collection
Management for Professionals
Parution
2013-06-17
Marque
Springer
EAN papier
9783642371073
EAN EPUB
9783642371080
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
604 Ko
Prix
52,74 €

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